Ayurvedic Products and Its Global Market : Industry Trends, Share, Size, Growth, Opportunity and Forecast

Ayurvedic Products and  Its Global Market : Industry Trends, Share, Size, Growth, Opportunity and Forecast

Global Ayurvedic Market Research Report 2020-2026 is a historical evaluation and in-depth  review on the current & future market of the Ayurvedic industry. The report on the Ayurveda market provides a holistic analysis, Ayurvedic market size and forecast trends, growth drivers,revenue  and challenges, as well as vendor analysis.

In 2017, the global Ayurvedic market was valued at $ 4.5 Bn and by 2026, it is expected to reach $ 14.9 Bn, growing at a CAGR of 16.14 per cent through the forecast period. 

Traditional Ayurvedic  product market is booming worldwide: Ayurveda is an oldest holistic healing system comprising diet, yoga, Ayurvedic natural herbs, meditation etc. It  is a form of alternative supplement and nearly 75% of people in India use some form of traditional formulation, a category that includes Ayurveda.

Growing demand for natural and organic products, having no side effects, increasing consumer awareness and surge in demand for ayurvedic cosmetics and day care  products, increasing popularity of the globe as a medical tourist destination.

Due to rising awareness for healthy and chemical-free products, the organic skincare markets are achieving fast grip and the market is expected to expand even further.

The Ayurveda market is set to grow by USD 6.81 billion from 2021 to 2026, progressing at a CAGR of 15.32% as per the latest report by Technavio.

The Global Ayurvedic Market is Segmented on the basis of Distribution Channel and Geography:  The market for alternative supplement, like Ayurveda, has been increasing due to the increasing demand for various ayurvedic products with medical benefits and low side effects.  Region-wise, the Asia Pacific region like India, Indonesia, Myanmar, Sri Lanka, and others accounts for the largest share of the Ayurvedic product market due to their rich tradition of herbal supplement. It will facilitate the Ayurveda market growth in Asia over the forecast period.

India is the largest market and the main exporter of Ayurvedic herbs like Senna & Psyllium. It has accounted for almost US$ 1200Mn in terms of market value and was estimated to be around. US$ 65Mn in 2017. 

The  inadequate  knowledge about Ayurveda science in western countries hinders the growth of the market. A holistic analysis of the drivers and challenges will help in understanding the ultimate goals and in refining marketing strategies to gain a competitive edge. The report also provides an analysis of market drivers, constraints, strategies and other upcoming  trends that can influence far-reaching effects on Ayurvedic industry growth.

Main contributor operating in Global Ayurvedic Market:  To understand broad view of Ayurvedic market lot of industry players were analysed and some of them are Dabur, Emami Group, Himalaya Drug, Baidyanalh, Shahnaz Husain Group, Charak Pharma, Botique, Vicco Laboratories, Amrutanjan Healthcare, Maharishi Ayurveda, Herbal Hills, Basic Ayurveda & Natreon.

Global ayurvedic market report includes PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) analysis, industry research, competitive landscape, and Porter’s five force model. Market attractiveness analysis in which all segments are benchmarked on the basis of market size, growth rate and general attractiveness.

Few companies with key offerings of Ayurvedic Products Market

BACFO Pharmaceuticals India Ltd. - The company offers a wide range of Ayurvedic herbal products such as Gokshuradi guggulu, Kaishore guggulu, Trifla guggulu etc.

Charak Pharma Pvt. Ltd.- The company offers a wide range of ayurvedic products such as Dipya syrup, Kofol immunity tablets, rose and almond soap etc.

Dabur India Ltd. - The company offers a wide range of ayurvedic products such as red toothpaste,  amla hair oil, chyawanprash etc.

Emami Ltd. -The company offers a wide range of ayurvedic beauty and health products such as boroplus cream, navratna oil, zandu balm etc.

Hindustan Unilever Ltd. - The consumer goods company offers a wide range of ayurvedic products such as hand sanitizers , pain relief ointments etc.

The Ayurveda market is segmented as below:

Global Ayurvedic Market, by type

  • Products
  • Services

Global Ayurvedic Market, by Mode of sales

  • Retail Sale
  • Online Sale

Global Ayurvedic Market, by Product

  • Personal Care Products
  • Hair & Skin Care 
  •  Make-Up & Fragrances
  • Dental and Oral Care
  • Healthcare Products
  • Ayurvedic health products
  • Ayurvedic Nutraceuticals
  • Dietary Supplements

Global Ayurvedic Market, by ailments

  • Cancer Treatments
  • Respiratory Disorders
  • Mental Health
  • Nervous System Disorders
  • Diabetes
  • Skin problems
  • Cardiovascular problem
  • Autoimmune Diseases
  • Other ailments

Global Ayurvedic Market, by Distribution channel

  • Supermarkets
  • Pharmacy & Chemist  Stores
  • Direct Selling
  • Beauty Salons
  • Specialty Stores
  • Internet Retailing
  • Departmental Stores
  • Other Distribution Channels

By Geographical Landscape

  • Asia
  • Europe
  • North America
  • China
  • Japan
  • India
  • ROW


In Conclusion, the study highlights the preliminary investigation for the launch of Ayurvedic products over the globe as the units for analysis. In order to attain success in Ayurvedic markets , the products  must be free from the chemicals and side effects. 

The pandemic has reminded us that our body’s immunity is our first and best line of defence and thus inclination was found towards the use of the Ayurvedic products.  This increased the  demand  towards the personal care category as compared to any other category. Therefore , the road for Ayurvedic products share towards such a category is clear for the launch. 

It was found that the population was quite aware of the certifications and they had more faith established in such brands. Thus today, the sector is more structured, has integrated technological advancements and evidence-based research methodologies to provide premium care. Low price points as well as great quality and pre-existing user base, can help advance the system’s benefits to the population at large.   Additionally, to be successful in the global market, companies must properly understand the difference between the markets they are targeting, as some launching strategies may be effective in a developed market, but products in emerging markets  may have an adverse effect on its performance.

Read More:- Best Ayurvedic Supplements & Products

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